The Unexpected Edge
Obi’s contemporary, thoughtful and intelligent design is infused with a unexpected edginess which embraces the awakening sense of self. The Obi woman speaks with her inner voice. Understated sophistication is the hallmark of the Obi woman with fabrics, textures and hues that draw from very nature itself.
Designer - Jon Dyball
Jon Dyball joined the High Society Design Team as the Catalyst Designer in September 2010. Jon comes to High Society with 20 years experience, across the clothing industry’s spectrum, from patternmaking and production through design, in both men’s and women’s wear. Jon’s career began in menswear, where he spent eleven years mastering fine tailoring. Eventually, with a need to expand his creative abilities, Jon delved head first into a new creative dimension, entering the “wonderful world of women’s wear”! Jon’s unique “handwriting” is playful and clever. Full of interesting elements and texture and using quality fabrications, his work fits perfectly into the High Society way of thinking. Not to be grounded by life’s rules and regulations, Jon sees outside the square and happily explores the use of unconventional and unexpected design elements.