Founded in Los Angeles in 2003, NYDJ - 'Not Your Daughter's Jeans' pioneered the denim category by introducing a revolutionary jean that was both comfortable and figure-flattering. For many women, the perfect pair of jeans simply didn’t exist, so NYDJ set themselves out to make jeans that actually fit in all the right places and are truly flattering for women of all ages and all sizes. NYDJ is a brand created by women for women. All NYDJ jeans and trousers are designed with NYDJ’s exclusive Lift Tuck® Technology that flattens the front and shapes women’s curves for a beautiful silhouette. Because the right pair of jeans can transform not only how you look, but also how you feel.